Panupak “Pak” Kraiwong
Founder & CEO, Hubstaurant. A working restaurateur — from washing dishes to running a group of restaurants.
Greater-Boston operator behind concepts including Dakzen, Rootaste, Thazia, Rolls Sushi, Ricen, and KaO Thai & Asian Flavors. I've lived every shift on this list:
Restaurant people deserve a better quality of work life.
I've worked every position in a restaurant — dishwasher, line cook, server, bartender, manager, owner, and now operator of several. I know this business from the pit to the P&L.
For years I had the same nightmare: waking up at 2 a.m. certain I'd forgotten to place an order, missed a schedule, or left something undone. The constant disorganization. The feeling that no matter how hard you work, the admin never ends and the details are always one step ahead of you.
I believe we should spend our energy on our guests — the food, the hospitality, the moments that make people come back — not on spreadsheets, manual ticket reviews, and after-hours busywork.
That's why I built Hubstaurant: to take the admin grind off your plate, so you and your team can do what you got into this business to do.
“We should use our energy on customers — not admin work.”
— Pak, Founder
Restaurants I've built & run
Built by an operator, for operators.
See what Hubstaurant does with a real restaurant's data — nothing to set up.